At Wembley Studios, there are no projects more or less important, nor are there big or small clients. We only look at —value and are motivated by— the complexity of the challenges we face. In the case of Real Madrid, we face precisely that complexity because of the dimension that the organization represents, more than the technical obstacles of digital products, which also exist. Real Madrid Club de Fútbol is the most important sports entity on the planet, and everything around it is grand: its investments, its results, its successes, its failures, every move it makes, and every bet it takes. Wembley had to respond to the challenge with that mindset of a gigantic transatlantic.
Real Madrid needed to open a bridge, a flow through which to establish a new relationship with its vast mass of followers, fans, members, and subscribers, numbering in the millions worldwide. To do this, it chose to adapt to the needs of the twenty-first century and create a mobile application that would be a "digital epicenter" of the club's activity and, at the same time, a meeting point for this large social mass.
Of course, it's also a way to generate value through the sale of the club's main assets: match tickets, team merchandise, organic advertising within the APP, and the sale of image rights for the inclusion of third-party technological developments oriented towards gamification or other marketing aspects. Obviously, it would also have to be a node for finding updated information on the main economic catalyst of the entity: the football team of La Liga
All this can be found in the APP developed by Wembley for Real Madrid in collaboration with Microsoft: news section, real-time team rankings, live access to Real Madrid TV, information on the ongoing match, access and full integration with the club store, ticket purchase, or virtual visits to both the stadium and the sports facilities in Valdebebas, among many other alternatives. The APP meets the standards of a globally impactful organization and is fully coherent with its corporate image in every detail, from the interface to the graphic elements, through the language used in the Front End.
In summary, the APP not only provides members and fans with new ways to interact with the club, access key features, and feel involved in the day-to-day life of the club. For Real Madrid, it represents an unbeatable opportunity to use the Big Data extracted from the use of the APP to clearly define its user profile, validate their preferences, and develop strategies in line with them. The app is an ideal way to improve its processes, be more efficient, and generate more and better benefits, adapting to the needs of the entity, but also through active listening to its social mass and the analysis of that Data.
The satisfaction with the result of this project is not only ours, as a team. Real Madrid was already satisfied with our work in IT, and our people were already part of the system when the organization signed a technological alliance with Microsoft. In fact, they asked the latter to continue being part of the team. We understood what was needed, we knew how to listen, and we worked following the highest quality standards. Microsoft, which knows a thing or two about technological leadership, accepted, and our relationship now continues as that of strategic partners. It must be because leaders speak the same language, like Real Madrid
This is how we help other companies
We have contributed to solving digitization problems in many different scenarios. Discover our developments, the issues that companies faced, our response, and how our team achieved the objectives. You can be inspired by them or see how our people generate real impact.
To lead in technology and improve your business, you need to stay informed. In our newsletter, you'll find valuable content and relevant information about artificial intelligence, digital products, or cloud, and the technological advancements that will give you the competitive edge you seek. Don't stay in the dark
